The Prince's Seeing is Believing Programme

Established in 1990 by HRH The Prince of Wales, The Prince's Seeing is Believing was born from a simple but powerful idea – to close the gap between the boardroom and the community.


The Prince's Seeing is Believing experience

Taking a select group of senior business leaders into the heart of communities, we use the power of experiential learning to inspire and challenge participants.

The visits are designed to encourage participants to think strategically about the implications for their own business and the practical actions that can be taken in response, leading to meaningful and sustained impact for both business and communities.

We are proud to offer unique experiential learning opportunities for senior business leaders looking at key responsibility issues, such as:

  • Marketplace Sustainability
  • Workplace and Employees
  • Education and Young People
  • Employment
  • Enterprise & Renewal

Ways to get involved

  • Attend a visit

The Prince's Seeing is Believing attendees spend half a day in the heart of communities.  We take delegates on a journey to directly understand the social issue by hearing first-hand experiences from those affected, whether that be unemployed youth, rural farmers, homeless people, school children or prisoners.  Participants will also explore some of the ways communities are tackling these issues as well as the unique contribution of business engagement.

All delegates will receive an individual follow-up to identify positive actions that can be taken in response to the issues explored, and these will be reported back to HRH The Prince of Wales.

  • Take a lead on responsible business

Members of Business in the Community have the opportunity to lead The Prince's Seeing is Believing visits, with the support of The Prince's Seeing is Believing team. This involves helping to shape the visit agenda, engaging peers on social and environmental issues, and publicly demonstrating a commitment to responsible leadership.

  • Commission a bespoke visit

Our bespoke visits offer companies the opportunity to engage a chosen audience on a specific issue that is key to their business.

Using the tried and tested methodology of The Prince’s Seeing is Believing programme, we will work with companies on their desired objectives, helping to inform leadership thinking within the organisation, supply chain or industry.

Join our network of progressive businesses

building healthy communities with business at their heart.  Businesses moving beyond the profit motive to make a difference within society through collaborative innovation.

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