Future business success depends on designing smart ways to generate wealth so that our economy becomes regenerative.

It is increasingly apparent that our consumption-based ‘take, make, waste’ model of economic success is undermining the biological and physical systems upon which we depend.  To solve this, we need to move from talking just about the quantum of growth and begin addressing the quality of growth. 

Business can maximise opportunities and minimise risks to themselves and the environment by ensuring that future value growth is ‘smart. ’ That means making effective use of resources, valuing and nurturing ecosystems and tackling climate change.  The opportunities for new products, services and business models, significant cost reductions and more resilient value chains are huge. 

BITC’s Environment Programme is helping to design and realise a new model of smart business success.

3 areas where businesses should take action

Crushed cans by Kai Yan, Joseph Wong, licenced under 2.0 SA BY NC Delegates on a Seeing is Believing visit on water stewardship Cloudfactory by Dirk Duckhorn, licenced under 2.0 SA BY


Ensure effective resource use

Make sure you know which inputs are material for your business, and how much of them is wasted over the full life cycle of your products and services. Take opportunities to turn waste into wealth, or a develop new products and services. 


Value and nurture ecosystems

Understand where your business has direct or indirect impacts that degrade the ecosystem. Identify risks from flooding, water and air quality, biodiversity loss or soil degradation. Ask how you can invest in natural capital to build resilience in your own business, and support employees and local communities.


Tackling climate change

Understand  your carbon emissions, set reduction targets and an action plan.  Explore opportunities for investing in renewable energy.  Identify the risks climate change present to your supply chain, customers and employees, and draw up a plan to address these.


5 steps for your business to take


Understand the environmental risks and opportunities for your business over the whole lifecycle of your products and services


Agree a future vision and set an action plan of short, medium and long term steps to achieve it.


Engage widely with employees, suppliers and customers to promote innovation to tackle shared  


Monitor progress, measure impact, and report on the actions you have taken.


Network, benchmark and share learning with others to maximise opportunities.


Related progammes

BITC Seeing is Believing Visit on water Hotel Carbon Measurement Initative River Ouse Floods - York, England - Craig Greenwood licensed under CC

Water Programme

The first in a series of collaborations that aim to explore the issues and opportunities around providing high quality, affordable, sustainable supplies of life’s essentials – water, energy, food and connectivity.

Hotel Carbon Measurement Initiative

The Hotel Carbon Measurement Initiative (HCMI) is a credible, comprehensive framework by which hotels can measure and report their carbon footprint.

Business Emergency Resilience Group

Helping businesses back on their feet after an emergency. Together with BITC’s wider network of members and partners, BERG aims to provide the helping hand needed to speed recovery.

International Disaster Relief

The frequency and intensity of disasters will increase over the coming decades. We support business to scale up its response to such events.


Leadership Teams



Ian Cheshire, Chair, Environment Leadership Team


Jeremy Hicks


Mike Still, Chair of BERG

Environment Leadership Team

Chair: Ian Cheshire

Marketplace Leadership Team

Chair: Jeremy Hicks, Managing Director, Jaguar Land Rover

BERG Leadership Team

Chair: Mike Still, Managing Director, Client Service, UK and Ireland, Corporate Practice, Marsh



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