This Business in the Community guide will help you identify areas for development as you create and implement a Community Investment Strategy that works for your business.
Businesses have an impact on the communities in which they operate. These impacts are a result of the decisions made across all their different business operations. Community investment is a way of maximising the positive and minimising the negative aspects of that impact, by prioritising the most pressing, business-relevant issues in the community, and making a measurable difference to them. At the same time, investing in communities can have positive results in the business, whether through employee engagement, recruitment/retention, brand/reputation enhancement, product development or a host of other business drivers.
This document provides an overview of how your business can move from Community Investment first principles to leading on this agenda.