Aviva pioneered the use of Mid-Life MOTs with their employees. Although the impact on retention is still to be fully quantified, they have seen positive outcomes and Aviva are confident that supporting employees in mid-life will empower people to stay at work and continue to progress, building a more productive workforce and benefitting the bottom line.
Andy Briggs, Chief Executive Officer, UK Insurance Aviva, Government Business Champion for Older Workers and Chair of the Business in the Community Age Leadership Team
Insurance and pensions giant Aviva has a staff of 16,000, including 5,000 people aged 45 to 60. Retaining and developing the skills and talent of this older workforce is very important to Aviva and they have a strong track record for taking action on age. Andy Briggs, their Chief Executive of UK Insurance, is Chair of the BITC Age Leadership Team and Government Business Champion for Older Workers.
Piloting the Mid-Life MOT
In 2018, Aviva were one of a small group of pioneer companies who piloted the mid-life MOT in a project with the Centre for Ageing Better. A mid-life MOT is a staff review and development programme which allows people in mid-life to make a holistic review of their work, their health and well-being, and their future finances and pensions. Endorsed by the government, the mid-life MOT is being actively developed by BITC and its Leadership Team and partner businesses.
Following analysis of company data, Aviva invited 100 of their Norwich-based staff aged 45 to 60 to take part in the mid-life MOT pilot. The programme covered three elements – work, wealth and well-being. Participants took part in a range of group and individual sessions led by Aviva experts and external specialists. There were opportunities to share with peers and learn from staff champions. Participation was entirely voluntary but interest was high, with a notably high take-up rate of 94%.
Download Business in the Community's Mid-Life MOT resources
The Mid-Life MOT: Getting Started - Supporting mid-life employees to plan for their future
The Mid-Life MOT: Helping employees navigate mid-life - A toolkit for Senior & HR Managers to drive the benefits of retaining older workers
Aviva’s engagement scores showed the positive impact of the programme. After running the mid-life MOT pilot, there was a 10% increase in confidence, a 10% increase in knowledge of where to go for support, and a 10% increase in positive feeling towards Aviva as an employer.
The mid-life MOT programme will be scaled up and offered it to all staff aged 45 to 60, some 5,000 people in total. Aviva hope this will send a clear message within and beyond the company that career development doesn’t finish at 50. They also plan to work with government and like-minded employers to develop thinking on how to scale up delivery of similar support to more employees in mid-life.